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Semi-permanent color. No developer required. Benefits With up to 100% fading on tone Gives outstanding color shine and brilliance Lasts up to 10-15 washes* 8 out of 10 stylists perceive an...
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8 out of 10 stylists perceive an improved hair structure
Leaves healthy-looking hair
Ammonia free, oxidation free
*Depends on hair shade and structure
Technology
HDmax Technology - A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.
Shine & Care Technology - Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).
Special shades
Clear - does not contain any dyes, softens all shades of Elumen and creates a pastel effect, adds shine when used alone.
Black - adding (approximately 1 ml) all Elumen Play shades give a smoky character and greater color depth.
Metallic - adds shimmer and metallic effect to your color.
How to use
Apply to dry, clean hair. Saturate the hair with color for even results.
Process for up to 30 minutes without heat or up to 20 minutes with heat.
Rinse with warm water until water is clear.
Shampoo with Elumen Shampoo and treat with Conditioner, Leave-in Conditioner, or Mask Elumen Care.
Hair dyes can cause severe allergic reactions. It is essential to follow the instructions before use. Wear suitable disposable gloves during preparation, application, and rinsing. Read the instructions carefully and follow them exactly. This product is not intended for persons under the age of 16. Avoid contact with the eyes. In case of eye contact, rinse immediately and thoroughly with water and seek medical advice. Temporary black henna tattoos may increase your risk of allergy. Do not use hair dye if you have a rash on your face or a sensitive, irritated, or damaged scalp; if you have previously experienced an allergic reaction to a hair colourant; or if you have had a reaction to a temporary black henna tattoo in the past. An allergy alert test must be carried out 48 hours before each use of the product. Make sure you purchase the product early enough to perform the test. Keep out of reach of children. Do not use this product for any purpose other than colouring hair. Rinse hair thoroughly after application. Always follow the instructions for use.
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