Matrix SoColor Power Cools
The Matrix's coolest permanent hair color with caring properties for long-lasting pure cool reflects.
Experiment from icy to smokey with no risk of red or brass!
Benefits
- Highest concentration of ash and violet tones ensure long-lasting cool reflects
- Provides a steady, more controlled up to 3 level of lift
- Ultimate brass neutralization for cooler results without compromising the level of lift
- Low ammonia for coolest lift vs. traditional ammonia formulas
- Is fade resistant and stays true to tone, stays cool for up to 8 weeks
- Color and care in a tube: conditioning benefits last 30 shampoos
- 2x more ceramides to even the cuticle for uniform color deposit
- Ideal for brunettes, for 2-7 level of color
- Power cools shades are intermixable with other SoColor shades
Shades
- Ash Ash Shades - are calibrated blue dyes to provide ultimate brass neutralization for our coolest ash yet.
- Violet Ash shades - are calibrated violet tones with an ash background to provide ultimate brass neutralization for long-lasting cool tones.
Technology
- Power cool dyes - a superior dye calibration of blue and violet tones to ensure the coolest results in the Matrix portfolio
- Cera-Oil™ Conditioning Complex - delivers non-stop conditioning for up to 30 shampoos, shine for long-lasting color & exceptional grey coverage.
- HexaForce Polymer - penetrates the cortex of the hair, it is positively charged, the polymer is attracted to damaged sites (which are negatively charged). It attaches to these areas and reinforces the hair structure.
- Ceramide Complex and Cationic Polymer - equalize porosity for an even surface, it penetrates the cuticle layer and reinforces it.
- Natural Jojoba Seed Oil - helps nourish and polish the hair’s surface, hair is left smooth, resilient and healthy looking after each color service.
How to use
Mix color with developer at the recommended ratio. Apply on dry hair. Leave for recommended processing time. Carefully emulsify after exposure. Rinse until water runs clear and towel dry.
- Mixing ration: 1:1 (1 part of color + 1 part of developer)
- Development time: 35 minutes (do not use heat)
- Recommended developer: 10, 20, or 30 Volume Matrix Cream Developer
DEVELOPER CHOOSING
- 10vol (3%) - for maxium cool deposit and brass neutralization
- 20vol (6%) - when mixed with the blended collection for maximum true to tone grey coverage
- 30vol (9%) - for maximum lift with cool tonal deposits
Note! The higher the developer, the higher the lift. The more lift, the more exposure to the underlying pigment (warmth!).
Power cools AA and VA series are not recommended to be used alone on hair that is over 25% grey and/or pre-lightened hair.
Warning
Hair dyes can cause severe allergic reactions. It is essential to follow the instructions before use. Wear suitable disposable gloves during preparation, application, and rinsing. Read the instructions carefully and follow them exactly. This product is not intended for persons under the age of 16. Avoid contact with the eyes. In case of eye contact, rinse immediately and thoroughly with water and seek medical advice. Temporary black henna tattoos may increase your risk of allergy. Do not use hair dye if you have a rash on your face or a sensitive, irritated, or damaged scalp; if you have previously experienced an allergic reaction to a hair colourant; or if you have had a reaction to a temporary black henna tattoo in the past. An allergy alert test must be carried out 48 hours before each use of the product. Make sure you purchase the product early enough to perform the test. Keep out of reach of children. Do not use this product for any purpose other than colouring hair. Rinse hair thoroughly after application. Always follow the instructions for use.
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