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L'Oréal Professionnel DIA Richesse

rich demi-permanent hair color
Tone on tone rich demi-permanent hair color without ammonia for an ultra trendy result with a shiny reflective finish and very soft touch. Ideal for natural or colour-treated hair...
More information
L'Oréal Professionnel DIA Richesse rich demi-permanent hair color
31 Variants
Show variants
Variants L'Oréal Professionnel DIA Richesse
Contents Shade
Availability
Price
50 ml clear

In stock (9 pcs)

9.08 £

181.60 £ / 1 l

50 ml 9,31 Light beige blonde

In stock (4 pcs)

9.15 £

183.00 £ / 1 l

50 ml 4,20 iridescent burgundy

In stock (10+ pcs)

9.29 £

185.80 £ / 1 l

50 ml 5,35 warm chestnut

In stock (5 pcs)

9.29 £

185.80 £ / 1 l

50 ml 5,52 light Mahagony Iridescent Brown

In stock (3 pcs)

9.33 £

186.60 £ / 1 l

50 ml 7,31 honey vanilla

In stock (6 pcs)

9.40 £

188.00 £ / 1 l

50 ml 9,01 cool milkshake

In stock (6 pcs)

9.40 £

188.00 £ / 1 l

50 ml 6,23 hazelnut honey

In stock (10+ pcs)

10.18 £

203.60 £ / 1 l

50 ml 5,31 Praline

In stock (10+ pcs)

10.25 £

205.00 £ / 1 l

50 ml 7,30 Gold

In stock (10+ pcs)

10.25 £

205.00 £ / 1 l

50 ml 5,3 brown sugar

In stock (10+ pcs)

10.25 £

205.00 £ / 1 l

50 ml 5,13 cool chestnut Expected on May 9, 2025 The product should be available from that date.

9.29 £

185.80 £ / 1 l

50 ml 5,32 café Expected on May 9, 2025 The product should be available from that date.

9.29 £

185.80 £ / 1 l

50 ml 7,8 mocca latte Expected on May 9, 2025 The product should be available from that date.

10.18 £

203.60 £ / 1 l

50 ml 6,64 rouge passion Expected on May 9, 2025 The product should be available from that date.

10.25 £

205.00 £ / 1 l

50 ml 7,35 terracotta On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

5.32 £

106.40 £ / 1 l

50 ml 4,15 chocolate On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.08 £

181.60 £ / 1 l

50 ml 5,15 frosted chesnut On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.08 £

181.60 £ / 1 l

50 ml 9,13 very light ash gold blonde On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.08 £

181.60 £ / 1 l

50 ml 6,01 smoked almond On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.29 £

185.80 £ / 1 l

50 ml 6,45 caramel intense On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.29 £

185.80 £ / 1 l

50 ml 8,3 light golden blonde On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.29 £

185.80 £ / 1 l

50 ml 9 very light blonde On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.29 £

185.80 £ / 1 l

50 ml 4,8 moca espresso On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.29 £

185.80 £ / 1 l

50 ml .11 stříbrná On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.29 £

185.80 £ / 1 l

50 ml S24 rose gold On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.29 £

185.80 £ / 1 l

50 ml 5 light brown On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.40 £

188.00 £ / 1 l

50 ml 6 light brown On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.40 £

188.00 £ / 1 l

50 ml ,24 sunstone bronze On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

9.70 £

194.00 £ / 1 l

50 ml 4,62 amaryllis On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

10.18 £

203.60 £ / 1 l

50 ml 7 dark blonde On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

10.25 £

205.00 £ / 1 l

50 ml 1,00 deepest black Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,42 light copper chestnut Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 9,03 honey milkshake Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,31 gingerbread Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 7,24 Pearl Honey Blonde Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 9,11 iceberg grey Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,53 candied walnut Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 4,26 Aubergine Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 5,07 natural matte light brown Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 7,34 golden copper blonde Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 7,14 Caramel Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 4,5 truffle Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,24 iced tea Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 7,40 copper opal Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 5,54 intense mahogany Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 4,01 natural ash brown Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 5,5 mahogany Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 9,02 pearl milkshake Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 4,12 Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 3,00 deep darkest brown Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,02 glazed pecans Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 10,23 pearly golden milkshake Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 5,12 blueberry chestnut Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 1 black Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 3 darkest brown Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 5,25 iced chestnut Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,34 honey chesnut Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,35 maple Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 2,10 blue Onyx Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,40 intense copper blonde Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 7,01 natural cool blonde Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 7,23 Toffee creme Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 8,02 light pearl blonde Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 5,60 poppy Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 10,12 silver pearl milkshake Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 5,8 moca cappuccino Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 8,13 light ash beige Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 8,34 strawberry blond Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 4 dark brown Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,13 walnut Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 8 Blonde Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 8,31 golden beige Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 7,13 Satin blond Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 7,32 iridescent honey blonde Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,8 mocca caramel Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,12 sweet molasses Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 5,42 copper chestnut Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml ,26 amethyst bronze Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 5,01 smoked walnut Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,3 dark golden blonde Sold out This product can no longer be purchased and we cannot guarantee its availability.
50 ml 6,32 dark golden iridescent blonde Sold out This product can no longer be purchased and we cannot guarantee its availability.
Show sold out variants
L'Oréal Professionnel DIA Richesse

Tone on tone rich demi-permanent hair color without ammonia for an ultra trendy result with a shiny reflective finish and very soft touch. Ideal for natural or colour-treated hair.

Rich color. Zero Ammonia.

Benefits

  • Delivers deep, rich tones and radiant latern
  • Perfect to darken or go back to a natural base
  • A perfect hair dye for your first time
  • Ideal for blending away your first grey hairs leaving it with a natural-looking colour
  • Darkens up to 4 tones without pre-colouring
  • Lightens up to 1,5 level
  • Covers up to 70% of grey hair
  • With innovative conditioning formula for exceptional softness
  • Cream texture, ammonia-free (odourless)
  • Lasts up to 6 weeks
  • CLEAR shade allows to reduce the reflect of all DIA Richesse

Technology

  • Advanced Alkaline Technology - the alkaline agents slightly open the hair fiber allowing colourants to penetrate the cuticle.

How to use

In an applicator bottle or bowl, pour color and developer in 1:1,5 ratio. Mix. On dry, unwashed hair, apply with brush or applicator bottle regrowth, lengths and ends. Leave for recomended development time. Do not use heat. When development time is complete, add a little warm water to the hair and gently emulsify. Thoroughly rinse and shampoo once. (Post Color Shampoo or Metal Detox Shampoo).

  • Mixing ratio: 1:1,5 (50 ml of a DIA Richesse + 75 ml of DIActivateur)
  • Development time: 2-20 minutes
  • Developer: L´Oreál Professionnel DIActivateur 9 vol. (2.7%) or 15 vol. (4.5%)

DEVELOPERS RULES

  • 9 Vol (2.7%): less lift, perfect balance to reveal reflection and depth to a same base level. To cover up to 30% grey hair.
  • 15 Vol (4.5%): up to 1,5 level of lift, perfect reveal reflection, to achieve best result on grey hair. To cover between 30% and 70% grey hair.

PROCESSING TIME RULES

  • Toning: 2-10 minutes
  • Colormatch/Refresh: up to 20 minuátes
  • Grey blending/Virgin application: 20 minutes
  • Lowlights: up to 20 minutes

FUTURE APPLICATION

  • Apply the mix on the regrowth only and let process 20 minutes.
  • Take through lengths for the 5 last minutes.
  • If hair colour is well maintained, simply take through with emulsion.
  • Shampoo and rinse thoroughly and finish with a Pro Classics Colour Shampoo.

Tip! To lighten a natural base on hair that sensitized, use Diarichesse on the re-growth and DiaLight on the mid-lengths and ends. The CLEAR shade allows to reduce the reflect of all DIA Richesse by mixing it to the selected shade: 1/4 CLEAR + 3/4 selected shade or 1/2 CLEAR + 1/2 selected shade.

Warning

Hair dyes can cause severe allergic reactions. It is essential to follow the instructions before use. Wear suitable disposable gloves during preparation, application, and rinsing. Read the instructions carefully and follow them exactly. This product is not intended for persons under the age of 16. Avoid contact with the eyes. In case of eye contact, rinse immediately and thoroughly with water and seek medical advice. Temporary black henna tattoos may increase your risk of allergy. Do not use hair dye if you have a rash on your face or a sensitive, irritated, or damaged scalp; if you have previously experienced an allergic reaction to a hair colourant; or if you have had a reaction to a temporary black henna tattoo in the past. An allergy alert test must be carried out 48 hours before each use of the product. Make sure you purchase the product early enough to perform the test. Keep out of reach of children. Do not use this product for any purpose other than colouring hair. Rinse hair thoroughly after application. Always follow the instructions for use.

Key features
Hair type: All types
Benefit: Shine
Ingredients: Ammonia free
Any questions?
Ask more

Catherine Neat hair and skin specialist
Catherine Neat
hair and skin specialist

+44 330 808 5640
At workdays: 8:00-16:30

info@glamot.com

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